The children's products market is one of the fastest growing markets in Russia. In addition to domestic production, Russia mainly imports children's toys from China and Europe. At present, Russian domestic toys are constantly being updated, and manufacturers can produce up to 20 new toys every month, and each toy has a variety of sizes and colors. According to the Russian Children's Products Industry Association, the Russian government plans to implement mandatory testing of toys, and a pre-qualification of the upcoming Russian toys will cause its price to rise by 20%. According to statistics from the Russian unified inter-departmental information system, the average price of Russian plush toys in February was 548 rubles, the average price of plastic toys was 258 rubles, and the average price of building blocks was 755 rubles. If the price rises by 20%, the price of these toys will reach 658, 310 and 906 rubles respectively.
In the eyes of Russian parents, the rise in toy prices is only a temporary speculation by toy market agents. They insist that it is necessary to ban the sale of toys that are harmful to children's mental health. To this end, the Russian Ministry of Industry and Trade has developed a draft law to arrange for inspections of all aspects of domestic board games, computer games and other games, toys and rides. The draft has not specified in detail which departments are responsible for the quality inspection of toys and how to conduct inspections. After the adoption of the draft, Russia will introduce relevant laws and regulations. In the comments on the toy quality inspection project, the Russian Ministry of Economic Development pointed out that the implementation of the project may lead to an increase in toy prices, an increase in the financial expenses of toy manufacturers and importers, and an increase in the budgetary expenditure of the relevant departments responsible for quality inspection. .
Russia has not yet established a unified standard for judging whether a toy is qualified. At present, the Russian Customs Union only stipulates the quality inspection certificate for commercial quality in the technical standards for "safety of toys". For example, the chemical content of toys should not exceed the standard, and toys should not be flammable. Russian toy prices will rise by at least 20% due to the introduction of mandatory nature checks. The quality inspection process itself is not expensive and is expected to be between 5,000 and 15,000 rubles. However, quality inspection usually takes two to three months, during which time the storage of toy products requires a lot of money. In addition, some toys may face outdated problems during longer quality inspections: more than 30% of the toy market is associated with new books and cartoons, and time is a major factor in the successful launch of these toys.
There is a disagreement in Russian society about whether a mandatory nature test should be introduced for toys. Irina Wallis, head of the public sports movement of the Russian Parents Committee, believes that toy quality inspection procedures are essential for protecting children's physical and mental health. Nowadays, toys such as dead dolls, monster dolls and fake coffins sold in stores have psychological effects on children. Bad effects. Parents should be responsible for regulating the moral and psychological development of their children and only purchasing toys that are beneficial to their children. However, the new generation of mothers are not good at this, and the toys they buy for their children are not always of high quality. Therefore, it is necessary to carry out mandatory nature inspections. In her view, if properly organized, quality inspection procedures may not have a major impact on toy prices. It is important to curb the rise in toy prices, because if Russian domestic toys are expensive, parents of children will tend to buy cheap toys imported from China online or in the market. Buying Chinese toys is a risky thing for Russian parents. Because Russian consumers are very distrustful of the quality of Chinese toys.
Anna Porterova, a child psychologist at the Moscow Ministry of Health, took the opposite position. She believes that certain toys do harm the child's psychology, but the harm varies from person to person. There are no completely similar children, so toys can have different effects on different children. Therefore, children's parents should be informed of the possible psychological impact of the toy, so that they can take their own decisions, rather than prohibit the sale of certain types of toys.
The quality of children's products has always been the focus of public opinion in Russia. In recent years, with the development of cross-border e-commerce, China's toy exports to Russia have grown at an extremely fast rate. However, the quality problems of Chinese toys are constantly emerging, which has increasingly attracted the attention of Russia. In March of this year, customs and quality inspection and supervision departments in various parts of Russia seized and destroyed a large number of Chinese imported toys. The reasons for the investigation were various, or the formaldehyde and phenol content in the toy materials were seriously exceeded, or the toy import documents and quality inspection documents were unqualified. Or there is a problem with intellectual property disputes for toys. Russian state television even broadcast a special news about Chinese-made toys, calling on parents not to buy Chinese-made children's toys.
The "Russian Economic Review" believes that the current problem of Russian children's toy products is increasing, and government regulatory agencies across Russia should continue to increase supervision over the children's toy market. In order to fundamentally purify and standardize the children's toy market, it depends on the supervisory department to take up the responsibility, strictly supervise, and reasonably organize the quality inspection work to avoid excessive rise in toy prices. At the same time, producers and sellers should strengthen their awareness of self-discipline. Parents should raise their sense of responsibility and provide children with toys that are good for their health. In the long run, the Russian toy market has great potential. In terms of toy exports to Russia, China should strive to improve product quality, establish a good image of Chinese products, and make full use of the cross-border e-commerce platform to actively develop trade in toys with Russia.